After understanding the insight from the client, I developed a logo that suited their audience. I presented them with two options. The first logo was chosen to represent the Hispanic Chamber of Commerce. It has a pyramid in the center of the H representing the indigenous monuments in South America. The runner-up logo has a bird-like symbol shaped like an H and a C in it’s negative space, similar symbols are used in South America to represent either a condor or other majestic bird native to the area.